Salesforce Admin Interview Questions 3

 

What is Apps in Salesforce ?

Apps in Sales force is little more than a container for all of the objects, tabs and other functionality. It is a group of tabs that works as a unit to provide application's functionality. It consists simply of a name, a logo and an ordered set of tabs. The simplest app contains only one tab i.e., the Home Tab and a default logo.

Types of Apps in Salesforce?

    1.Custom Apps

   The apps which are built to meet the specific business needs & requirements of an organization. Custom apps can be made by grouping standard as well as custom tabs. Logo in custom apps can be added and they can be changed after that also.

    2.Console Apps

    Can open multiple records in separate tabs simultaneously

    3.Standard Apps

    Can open one record related to an object at a time. If we open another record then the current record page will disappear.

What features we can not able to changes in Standard Apps?

    The label, description and logo of a standard app can’t be changed

Can we create a console navigation app for custom object?

    Yes, we can.

Setup and Personalization while creating the app?

    The label, description and logo of a standard app can’t be changed

Custom Apps Limitations?

Professional Edition - 255 To exceed this limit, 

Contact Salesforce Enterprise Edition - 260 To exceed this limit

Contact Salesforce Unlimited and Performance 

Edition - Unlimited Developer Edition - 10

Can we change standard navigation to console or vice versa?

No, navigation which is selected as the time of app creation will be final. You cannot edit it later.

What is difference between standard navigation and console navigation in App Creation?

  Apps with standard navigation let you open a single record at a time . However apps with console navigation let you open multiple records at a time, and related records open in subtabs under the original records

Explain Connected App?

Connected App integrates the salesforce through APIs, and Connected Apps utilize OAuth, SAML for authenticating, providing sign-on, and providing tokens for using the Salesforce APIs.

Besides OAuth capabilities, connected apps eagle salesforce admins to establish different security policies and possess external control to utilize similar apps.

How can Salesforce apps improve the sales process?

Salesforce apps can improve the sales process in several ways, such as automating routine tasks, providing real-time data and analytics, streamlining collaboration and communication, and enhancing customer relationship management.

With Salesforce apps, sales reps can easily access customer data, track leads and opportunities, manage contacts and accounts, and generate reports. This helps them to make informed decisions, prioritize leads and opportunities, and focus on the most profitable sales activities.

Salesforce apps can also integrate with other sales tools and systems, such as marketing automation, email marketing, and social media management, to provide a comprehensive view of the sales pipeline and customer interactions. This improves the efficiency of the sales process and enables sales reps to provide personalized and timely service to customers.

What are some popular Salesforce apps used in sales?

There are many popular Salesforce apps used in sales, depending on the specific needs of the sales team. Here are some examples:

Salesforce Sales Cloud - This is the core CRM app that provides a complete view of customer interactions, leads, opportunities, and analytics.

Pardot - A marketing automation app that helps to streamline the lead generation and nurturing process, and integrates with Salesforce Sales Cloud.

Conga Composer - A document automation app that helps to create and deliver sales proposals, contracts, and other documents.

LinkedIn Sales Navigator - An app that provides sales reps with insights and leads from LinkedIn, and integrates with Salesforce Sales Cloud.

DocuSign - An e-signature app that enables sales reps to quickly and easily send and sign documents, contracts, and agreements.

Desk.com - A customer service app that helps to manage customer inquiries and support cases, and integrates with Salesforce Sales Cloud.

SurveyMonkey - An app that enables sales reps to create and send surveys to customers and prospects, and integrates with Salesforce Sales Cloud.

SalesLoft - An app that helps to manage the sales process from lead generation to close, and provides real-time analytics and insights.

Can Salesforce apps be customized to fit specific sales needs?

• Yes, Salesforce apps can be customized to fit specific sales needs. Salesforce is a highly customizable platform that allows organizations to tailor their CRM system to their specific needs and processes

How do Salesforce apps help with lead generation and management?

Salesforce apps can help with lead generation and management by automating and streamlining the process, providing real-time data and analytics, and enhancing collaboration and communication.

Salesforce apps can integrate with marketing automation systems to provide a complete view of the lead generation and nurturing process. This helps sales reps to prioritize leads based on their readiness to buy, and enables them to follow up with prospects in a timely and personalized way.

Salesforce apps can also automate routine tasks such as lead scoring, routing, and follow-up, which frees up sales reps to focus on more high-value activities.

What types of analytics and reporting are available through Salesforce apps?

Salesforce apps provide a range of analytics and reporting capabilities to help sales teams make informed decisions and improve their performance. Here are some examples of the types of analytics and reporting available through Salesforce apps:

Sales forecasting - Salesforce apps can provide insights into the sales pipeline, including revenue projections, win/loss rates, and deal size. This helps sales teams to prioritize leads and opportunities and forecast revenue accurately.

Lead and opportunity tracking - Salesforce apps can track the progress of leads and opportunities through the sales pipeline, including conversion rates, lead sources, and sales cycle length. This helps sales teams to identify trends and areas for improvement.

Customer engagement - Salesforce apps can track customer interactions and engagement, including email opens and clicks, website visits, and social media activity. This helps sales teams to personalize their approach and provide better service to customers.

Sales performance - Salesforce apps can track the performance of individual sales reps, including activity levels, deal size, and win rates. This helps sales managers to identify top performers and areas for improvement.

Marketing effectiveness - Salesforce apps can track the effectiveness of marketing campaigns, including lead sources, conversion rates, and ROI. This helps sales teams to align their efforts with marketing and optimize their approach.

Can you explain how app security is ensured in Salesforce?

Yes, Salesforce takes security very seriously, and there are several measures in place to ensure app security within the platform. Here are some examples of how app security is ensured in Salesforce:

App review process - Before an app can be listed on the Salesforce AppExchange, it must go through a rigorous review process that includes security testing. This ensures that the app meets Salesforce's security standards and does not pose any risks to customer data.

Platform security - Salesforce has multiple layers of security built into the platform, including user authentication, access controls, and encryption. This ensures that customer data is protected at all times, both within the platform and in transit.

Role-based access - Salesforce apps use role-based access controls to ensure that only authorized users can access and modify data within the app. This helps to prevent data breaches and unauthorized access.

Compliance certifications - Salesforce has obtained several compliance certifications, including SOC 2 Type II, ISO 27001, and HIPAA. This ensures that the platform meets industry standards for security and compliance.

Security features - Salesforce provides several security features that can be enabled within apps, including two-factor authentication, IP whitelisting, and event monitoring. These features help to prevent security breaches and provide visibility into app activity.